Scarcity creates value

Tennis has a Dip. The difference between a mediocre club player and a regional champion isn’t inborn talent—it’s the ability to push through the moments where it’s just easier to quit. Politics has a Dip as well—it’s way more fun to win an election than to lose one, and the entire process is built around many people starting while most people quit.

The Dip creates scarcity; scarcity creates value.

—Seth Godin. “If It Is Worth Doing, There’s Probably a Dip.” The Dip: A Little Book That Teaches You When to Quit (and When to Stick).

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